Subway is an American fast-food restaurant franchise that primarily sells submarine sandwiches (subs), wraps, salads, and beverages. It was founded in 1965 by Fred DeLuca and Peter Buck under the name "Pete's Super Submarines" in Bridgeport, Connecticut. In 1968, the company rebranded as "Subway." The franchise model was adopted in 1974, allowing for rapid expansion. Today, Subway is one of the largest fast-food chains in the world, with more than 37,000 locations in over 100 countries. The brand is known for offering customizable sandwiches where customers can choose from a variety of bread, meats, vegetables, cheeses, and sauces to create their meals.
Subway's menu focuses on healthier fast-food options compared to traditional burger and fried food chains. Its marketing has often emphasized freshness, with slogans like "Eat Fresh." The bread and ingredients are displayed in an open counter format, allowing customers to watch their orders being made in front of them. Some of the most popular sandwiches include the Italian B.M.T., Turkey Breast, and the Veggie Delite, among others. Subway also offers breakfast items, cookies, chips, and beverages, including soft drinks and bottled drinks.
Subway has undergone various transformations over the years, including changes to its menu and business model. In 2021, the company introduced a major menu overhaul called "Eat Fresh Refresh," which included new sandwiches, ingredients, and improved recipes for some of its classic offerings. The company has also introduced mobile ordering, delivery services, and expanded into offering more health-conscious options such as gluten-free bread and vegetarian/vegan choices.
The company is privately owned by Doctor’s Associates Inc., with franchisees responsible for operating individual locations. Subway faced challenges in recent years with declining store numbers and increasing competition in the fast-casual dining space, leading to various efforts to rejuvenate the brand. The company is notable for its unique approach to franchising, where nearly all Subway locations are owned and operated by individual franchisees.
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