Nike - Athletic Sportswear

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Nike, Inc. is an American multinational corporation that designs, manufactures, and markets athletic footwear, apparel, equipment, and accessories. The company was founded on January 25, 1964, by Bill Bowerman and Phil Knight under the name Blue Ribbon Sports and officially became Nike, Inc. in 1971. The company’s headquarters are located near Beaverton, Oregon. Nike is one of the largest and most recognizable brands in the world, particularly in the sports and athletic market.

The brand is named after Nike, the Greek goddess of victory, and its logo, known as the "Swoosh," is one of the most iconic and recognizable logos globally. Nike produces a wide range of products that cater to various sports, including basketball, running, soccer, tennis, and golf, as well as lifestyle products. The company is also known for its technological innovations in footwear, such as the development of the Air cushioning system, Flyknit technology, and self-lacing shoes.

Nike has a strong presence in the global athletic apparel market and sponsors a wide range of professional athletes and teams across multiple sports. Some of the most notable athletes who have been associated with the brand include Michael Jordan, LeBron James, Cristiano Ronaldo, Serena Williams, and Tiger Woods. The company's Air Jordan line, in collaboration with Michael Jordan, has become a cultural phenomenon, extending its influence beyond sports into fashion and streetwear.

Nike also engages in high-profile marketing campaigns, known for their motivational slogans, such as the famous "Just Do It" tagline, which was introduced in 1988. The company is highly involved in promoting sports culture and fitness through various initiatives, including collaborations with designers, influencers, and other brands.

In recent years, Nike has committed to sustainability and environmental initiatives, focusing on reducing its carbon footprint and increasing the use of recycled materials in its products. It operates worldwide through retail stores, an online presence, and partnerships with retailers, maintaining a strong position as a leader in the athletic and lifestyle industries.