Netflix sees highest cancellations in one day after co-founder donates to Harris campaign

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Netflix experienced its highest number of cancellations in a single day following co-founder Reed Hastings' donation to Vice President Kamala Harris' presidential campaign. According to a Bloomberg News report, the wave of cancellations occurred on July 26, just days after Hastings publicly endorsed Harris on the social media platform X (formerly Twitter) on July 23 and announced a $7 million contribution to her campaign.

The cancellations marked the worst day of the year for Netflix subscriptions, signaling a possible response from some viewers to Hastings' political involvement. While the exact number of cancellations was not disclosed, the timing suggests a connection between Hastings’ endorsement and the spike in customer exits.

Hastings' donation came as part of his support for Harris' 2024 presidential bid, adding to a series of political donations he has made over the years. Despite the backlash, Netflix has not issued an official comment regarding the surge in cancellations.

The report highlights the potential influence of high-profile political endorsements on consumer behavior, particularly when connected to prominent business figures.