Leonid Radvinsky, the billionaire owner of OnlyFans, has seen his fortunes soar as the platform continues to deliver staggering financial results. In 2023 alone, Radvinsky received a massive $472 million in dividends from Fenix International, the British parent company of OnlyFans. This comes after a similarly large payout of $338 million in 2022, signaling the company’s continued profitability.
The financial success of OnlyFans, a platform primarily known for hosting adult content, has been driven by a significant increase in non-subscription-based earnings. In 2023, the company reported $765 million in one-time purchases of photos and videos, up from $567.6 million in 2022. Subscription revenues also saw modest growth, rising to $540.8 million, up from $522.1 million the previous year.
The platform's total processed transactions grew by 18.9%, reaching $6.6 billion, with around 80% of this amount going directly to the creators. This business model has proven highly attractive to both creators and users, resulting in a 28% increase in subscribers, from 240 million in 2022 to 305 million in 2023. The number of content creators on the platform also surged, growing by 29% to a total of 4.1 million.
Geographically, the majority of OnlyFans' revenue comes from the United States, which accounted for nearly $863 million of the platform’s earnings in 2023. Europe and the rest of the world contributed another $443.2 million. These impressive figures are achieved with a surprisingly small workforce, as the company’s full-time employees dropped from 52 in 2022 to just 42 in 2023.
Radvinsky, an American citizen of Ukrainian descent, made his fortune managing pornographic websites before acquiring OnlyFans in 2018 from its British founders, Tim Stokely and his father, Guy Stokely. The platform experienced unprecedented growth during the pandemic, largely driven by adult content, although OnlyFans briefly attempted to ban sexually explicit material in August 2021. The move came under pressure from banks and credit card companies following reports that the site had hosted illegal content. However, the company reversed the decision within weeks, citing new assurances from financial institutions.
Despite the controversies surrounding adult content, OnlyFans has been exploring ways to diversify its offerings. In 2021, it launched OFTV, a streaming platform that features family-friendly content related to fitness, cooking, and music, presented by the same creators who built their audiences on the main site. This shift toward broader content categories suggests the platform’s desire to expand beyond its roots in the adult industry.
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