Jelena Djokovic, born Jelena Ristić on June 17, 1986, in Belgrade, Serbia, is a philanthropist, businesswoman, and the wife of professional tennis player Novak Djokovic. She studied at Bocconi University in Milan, Italy, where she earned a degree in business administration. Jelena later pursued a master's degree in luxury brand management at the International University of Monaco.
Jelena Djokovic is the co-founder and director of the Novak Djokovic Foundation, a charitable organization established in 2007 that focuses on improving the education and well-being of children in Serbia. The foundation is dedicated to creating equal opportunities for children from disadvantaged communities by providing them with access to early childhood education. Through its various programs, the foundation has built and refurbished preschools, trained teachers, and provided educational resources to children across Serbia.
In addition to her work with the foundation, Jelena has been involved in various philanthropic and humanitarian efforts. She has served as an advocate for children's rights and education, participating in international conferences and events focused on improving global access to education. Her role in these initiatives has earned her recognition for her contributions to social causes.
Jelena married Novak Djokovic in July 2014 after a long-term relationship that began in high school. The couple has two children, a son named Stefan, born in 2014, and a daughter named Tara, born in 2017. Jelena is known for maintaining a relatively private life despite her public association with one of the world's most famous athletes. She frequently accompanies her husband to tennis tournaments and events, offering her support both personally and professionally.
Jelena Djokovic is also an active presence on social media, where she shares insights into her work with the foundation, family life, and her passion for wellness and sustainable living.
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