Instagram - social media platform

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Instagram is a social media platform focused on sharing photos, videos, and multimedia content. Launched in October 2010 by Kevin Systrom and Mike Krieger, it was quickly acquired by Facebook (now Meta Platforms) in 2012. The app allows users to post images and short videos, apply filters, and share them with followers or publicly. It has grown into one of the largest social media platforms globally, with over a billion monthly active users as of 2024.

A core feature of Instagram is its feed, where users can view posts from people they follow. Users can like, comment, and share posts, and the platform’s algorithms personalize content based on user interests and activity. Instagram Stories, launched in 2016, allows users to share photos and videos that disappear after 24 hours, inspired by Snapchat’s similar feature. Another feature, Instagram Reels, enables users to create and discover short, engaging videos set to music, similar to TikTok.

Instagram offers several tools for businesses and influencers. Instagram Ads allows businesses to target specific audiences, while Instagram Shopping enables users to purchase products directly through the platform. Instagram Insights provides analytics on engagement and reach, helping content creators and businesses understand their audience.

Instagram Direct allows users to send private messages, including photos, videos, and links. It also supports group messaging and video calls.

Instagram is available as a free app on iOS and Android, as well as a web version with limited functionality.