A recent analysis by the New York Times indicates that Vice President Kamala Harris, the Democratic presidential nominee, has significantly outspent former President Donald Trump by a ratio of 20-to-1 on Meta’s platforms, which include Facebook and Instagram. The data, derived from Meta company records, highlights a shift in advertising strategies as the candidates prepare for the upcoming election on November 5.
In the week surrounding the ABC News presidential debate on September 10, Harris allocated $1.3 million to advertising in Pennsylvania, while Trump spent $22,465. In Michigan, Harris’s spending reached $1.5 million compared to Trump’s $34,790. Despite Trump's historical dominance in online spending during the 2020 election cycle, where he outspent Democrats, the current landscape shows Harris taking the lead.
While Trump has focused heavily on Google and YouTube ads, Harris's total campaign spending since entering the race in July has reached $25.7 million, compared to Trump’s $12.8 million. A spokeswoman for Trump's campaign, Karoline Leavitt, emphasized that their strategy relies on organic engagement rather than high spending, stating, “Our campaign’s greatest asset is President Donald J. Trump.”
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