Facebook - Social Media Platform

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Founded by Mark Zuckerberg in 2004, Facebook started as a social network for Harvard students before expanding to other universities and eventually the general public. It quickly became a pivotal platform in the social media landscape, allowing users to create profiles, share content, and connect with others.

By 2007, anyone over 13 with a valid email could join, leading to explosive growth. Features like News Feed and the Like button were introduced, enhancing user interaction. Over time, Facebook added functionalities like Groups, Events, and Marketplace, making it a versatile platform for social, professional, and commercial activities.

Facebook's business model centers on targeted advertising, utilizing user data for precise marketing. Its 2012 IPO was one of the largest in tech history. Acquisitions like Instagram in 2012 and WhatsApp in 2014 expanded its service ecosystem.

The platform faced significant challenges, notably the 2018 Cambridge Analytica scandal, which highlighted privacy issues and led to increased regulatory scrutiny. Despite controversies, Facebook has continued to innovate, with the 2021 rebranding to Meta Platforms, Inc., signaling a shift towards the metaverse, integrating virtual and augmented realities.

By 2024, Facebook remains a dominant force with billions of users, continuously evolving with features like Facebook Watch for video content, Gaming, and enhanced e-commerce tools. It adapts to user needs, focusing on virtual events, live streaming, and digital marketplaces.