eToro

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eToro is a global online brokerage platform that enables users to trade and invest in various financial assets, including stocks, commodities, currencies, and cryptocurrencies. Established in 2007 by Yoni Assia, Ronen Assia, and David Ring, eToro initially focused on simplifying the financial trading experience, offering a platform that was accessible to both novice and experienced investors. Over the years, eToro has expanded its offerings and is now widely recognized for its innovative features such as social trading, which allows users to mimic the trades of successful investors on the platform.

eToro operates in multiple countries and complies with various regulatory authorities, including the Financial Conduct Authority (FCA) in the United Kingdom, the Cyprus Securities and Exchange Commission (CySEC), and the Australian Securities and Investments Commission (ASIC). Its wide range of products includes traditional financial instruments like stocks and exchange-traded funds (ETFs) as well as newer offerings in cryptocurrency trading.

The platform introduced cryptocurrency trading in 2013, allowing users to trade popular assets such as Bitcoin, Ethereum, and Litecoin. eToro’s cryptocurrency offerings expanded as the digital asset market grew, though the company has faced regulatory challenges in the United States. In 2024, eToro reached a settlement with the U.S. Securities and Exchange Commission (SEC), agreeing to pay a $1.5 million fine for offering unregistered crypto-asset brokerage services to U.S. users. Following the settlement, eToro limited its crypto offerings in the U.S. to only Bitcoin, Bitcoin Cash, and Ether, with users required to sell other crypto assets within a 180-day period.

eToro has over 30 million registered users worldwide. The platform is known for its user-friendly interface, educational tools, and features like CopyTrader, which lets users replicate the trades of top-performing investors. It also offers a range of portfolios tailored to different investment strategies, including thematic portfolios that focus on sectors like technology, renewable energy, or cryptocurrencies.

The company has also expanded into the U.S. market, though its crypto offerings have been limited due to regulatory concerns. Despite these challenges, eToro remains a significant player in the financial technology space, offering users access to global financial markets from a single platform.