B. by Superdrug

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B. by Superdrug is a private-label beauty brand owned and operated by the British health and beauty retailer Superdrug. Launched in 2013, B. by Superdrug offers a range of skincare and cosmetic products targeted at a broad demographic, with an emphasis on affordability and inclusivity. The brand is designed to provide high-quality beauty solutions for various skin types and tones, promoting a more accessible approach to beauty without compromising on quality.

The B. skincare line is divided into different phases, each tailored to specific age groups, with formulations designed to address the needs of skin as it ages. The range includes cleansers, moisturizers, serums, and treatments that cater to younger as well as more mature skin. The cosmetics line features a broad selection of makeup products, including foundations, lipsticks, mascaras, and eyeshadows, with a focus on long-lasting formulas and a diverse range of shades to accommodate different skin tones.

B. by Superdrug is known for being vegan and cruelty-free, certified by Cruelty Free International and carrying the Leaping Bunny logo, which indicates that the products and their ingredients are not tested on animals. The brand has also made efforts to promote sustainability by offering recyclable packaging and incorporating environmentally conscious practices into its product development.

B. by Superdrug is available in Superdrug stores across the United Kingdom as well as online. Superdrug's online platform allows customers to purchase B. products directly and have them delivered to their homes. Additionally, the brand is frequently featured in Superdrug's marketing campaigns, which highlight its commitment to providing quality beauty products at affordable prices.