Alexa 2.0: Amazon's Voice Assistant to Get Smarter with Anthropic's Claude AI

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Amazon's Alexa is reportedly set to integrate Anthropic's Claude AI as part of a major overhaul expected next month, according to sources cited by Reuters. This collaboration would be a significant win for Anthropic, a San Francisco-based AI company that recently introduced a new feature called Artifacts in its Claude AI model. The revamp may include a new paid tier for Alexa, offering advanced generative AI capabilities for $5 to $10. Amazon's investment of $4 billion in Anthropic last year highlights the importance of this partnership as Amazon seeks to enhance Alexa’s performance.

The revamp comes after years of financial losses for Amazon’s Alexa division, despite the voice assistant’s widespread use. The new Claude integration could solve performance issues that Amazon's own AI technology has struggled with, particularly delays in response times.

Amazon has acknowledged using a variety of AI models for Alexa but has not confirmed if Claude will be among them. Anthropic did not respond to requests for comment.